MONARK PR
Relevance is everything.
We build brands that mean something.
An independent, female-founded agency shaping the intersection of luxury, culture, communications and business.
Discover MONARKBeyond visibility.
Into influence.
At MONARK, we believe the most powerful brands aren't simply seen. They're understood, experienced and remembered.
Through strategic communications, meaningful connections, immersive experiences and creative thinking, we build brands that become part of the cultural conversation — and stay there. Our work is rooted in Mexico, with an international perspective and an instinct for what moves people, markets and culture.
Most brands don't have a visibility problem. They have a relevance problem.
belongingWe don't create exposure for exposure's sake. We cultivate belonging through meaningful storytelling, intentional experiences and the relationships that turn audiences into advocates.
Intentionally boutique.
Deeply involved.
We are a female-founded, independently led agency built on the belief that great work requires genuine involvement.
We choose to remain boutique because we believe in doing fewer things, exceptionally well. We are selective about the brands we partner with, becoming an extension of their teams and immersing ourselves in every detail of their business.
From the first strategic conversation to the final guest leaving an event, our approach is personal, hands-on and relentlessly intentional.
We don't work for brands.
We work with them.
Karime Narváez
Co-Founder & Partner“Luxury was never about price. It’s taste, culture, understanding. It’s how something makes you feel, and who you feel it with.”
With a background in Communications and specializations in Fashion Marketing and Luxury Sales, Karime has dedicated her career to the luxury industry, bringing a strategic mind and a storyteller’s instinct to every brand she works with. At MONARK PR she leads strategy: finding what makes a brand worth talking about, then shaping its narrative, its positioning and the world around it. A writer at heart, she treats every brand like a story still being written.
Mónica Quintero
Co-Founder & Partner“Luxury is not just about the outcome, but the intimacy of the process. It’s about being present, listening deeply, and crafting strategies that feel as personal as the brands we represent.”
With a philosophy rooted in genuine human connection, Mónica co-founded MONARK PR to redefine what it means to be a partner. She believes true exclusivity comes from undivided attention and a hands-on approach, so every client feels like the only client. Blending strategic insight with a deeply personal touch, she builds relationships that go beyond business, creating lasting impact through care, clarity and intentionality.
Valeria Reta
Co-Founder & Partner“Luxury is in the details that stay with you: a story, a thoughtful gesture, a sense of belonging.”
Valeria brings an intuitive understanding of people and brands to her role as co-founder of MONARK PR. Her experience in beauty and fashion shapes her approach to public relations, partnerships and curated experiences, helping luxury brands build meaningful connections through stories that resonate.
Camila Ramos
Creative Executive“Luxury goes beyond what you see or own. It’s what you connect with, the stories you relate to, and the experiences that stay with you.”
Driven by an interest in fashion, marketing and communication, Camila approaches public relations with a balance of strategic thinking and creative vision. At MONARK PR, she continues to explore the luxury industry, contributing to brand strategies, storytelling and creative projects.
Our expertise
Seven disciplines, one point of view. Communications, experiences, editorial, partnerships and commercial strategy work best when they work together.
Luxury Public Relations
The right story. The right people. The right moment.PR starts with your story: who you are, what you stand for and who needs to hear it. We build tailored communications strategies across media, key opinion leaders and carefully curated cultural circles, creating the relationships that turn presence into lasting influence.
Experiential Marketing
Make it felt. Make it matter.We translate brand stories into immersive experiences that connect people to brands in memorable, emotional and culturally relevant ways. From intimate brand encounters to ambitious activations, every moment is designed with purpose.
Event Design & Production
Every detail tells a story.We conceive, design and produce events that embody a brand's world. From creative direction and spatial storytelling to guest curation, production and execution, we create occasions where every detail contributes to a larger narrative.
Brand Strategy & Storytelling
Identity is never invented. It's uncovered.We uncover what makes a brand distinctive and design the world around it. Through positioning, narrative development, creative direction and brand universe building, we create cohesive identities with depth, character and a story worth becoming part of.
Community Engagement
Real relationships. Not follower counts.We connect brands with the communities, tastemakers and cultural voices that genuinely matter. Through meaningful introductions, tailored partnerships and ongoing engagement, we build relationships that inspire loyalty and advocacy.
Editorial Content & Digital Storytelling
Not a feed. A point of view.We create distinctive editorial content that gives brands a recognizable voice across the digital landscape. From brand publications and visual storytelling to social narratives, newsletters and digital content, we turn communication into a curated editorial experience.
Luxury Business Growth & Commercial Strategy
Cultural relevance should create commercial value.We connect brand positioning with business opportunity. Through market insights, strategic partnerships, commercial activations and growth-focused initiatives, we turn recognition into relationships, relationships into opportunities and opportunities into measurable business impact.
Content creation, social media and commercial execution may be developed alongside our network of trusted collaborators. Strategic direction, brand vision and creative oversight always remain with MONARK.
The MONARK
Atelier
Every brand has a world worth discovering.
The MONARK Atelier is our creative and strategic practice dedicated to uncovering a brand's essence and translating it into a compelling, recognizable universe.
We go beyond logos and visual identities to explore the stories, rituals, symbols, language, references and cultural codes that give a brand its character. The Atelier builds the foundation that PR, events, content and commercial growth are built on.
MONARK
Editorial
Good content fills a feed. Great content builds a world.
In a landscape of endless content, originality, editorial judgment and a distinctive point of view matter more than ever.
MONARK Editorial brings the sensibility of luxury publishing into brand communications. We approach every brand as a publication, with its own voice, perspective and stories worth telling.
Editorial features / Campaigns & creative direction / Digital magazines / Newsletters & brand journals / Social storytelling / Editorial photography / Content for sales
Every brand deserves to be read, not scrolled past.
Boutique by choice.
Strategic by nature.
Selectivity is our strength.
A carefully chosen portfolio, so each brand gets the time, attention and creative energy it deserves.
We think beyond PR.
We understand how perception, consumer behavior, cultural relevance and commercial performance connect.
We know the market.
Mexico is vast, layered and nuanced. We know which voices carry weight and which moments create traction.
We believe in proximity.
Our partners are directly involved, working as an extension of our clients' teams.
We connect the dots.
Communications, experiences, editorial, partnerships and commercial strategy, thought through as one.
The brands
we build with.
A selection of stories, experiences and collaborations shaped by MONARK.
Bruma
Where design, luxury, wine and nature meet.Bruma is a place you have to feel to understand. Our work is making sure the right people feel it. We position it as a destination in its own right: curating experiences around the vineyard, shaping its boutique, opening doors with the travel advisors who shape how the world’s most discerning travelers move, and pairing the house with brands that share its sensibility. Every story and every partnership is chosen to build the business, not just the buzz.
Destination positioning · Experience curation · Boutique concept · Travel trade relations · Brand partnerships · Press coverage · Commercial strategy
H. Moissan
The Moissanite Originale.Moissanite deserved a new conversation: brilliance with nothing to hide. We place H. Moissan where taste is decided, in the right pages, on the right stylists and among the voices people follow. Private experiences let clients meet the stones up close, and a sales strategy turns that first impression into a lasting one.
Media coverage · Brand positioning · Stylist & tastemaker alliances · Private experiences · Sales strategy
LERET LERET
Luxury cashmere with purpose and art.Cashmere made with purpose and art, for people who notice. We position LERET LERET in the ultra-luxury market worldwide, with a strong presence at home in Mexico City. Around it we have built a community rooted in culture, art, gastronomy and taste: the people who wear it, host in it and talk about it. Media, partnerships and private moments do the rest.
Luxury positioning · Community building · Media coverage · Brand partnerships · Private experiences · Sales strategy
PIAR
Niche fragrance as an extension of who you are.Some brands are launched. PIAR was written. We created it from the first word: its storytelling, its voice and the universe each fragrance lives in. Now we carry that world outward, through the press, brand partnerships and the names that give a niche house its reach, with a commercial strategy built to grow it.
Brand creation · Storytelling · Universe building · Media positioning · Brand partnerships · Talent alliances · Commercial strategy
The Mark
New York’s most boldly lavish hotel.For Mexicans who travel to New York, there should be only one address. We make sure it is The Mark. We tell its story to the media, the voices and the clients who matter here, and work hand in hand with Mexico’s leading travel advisors, so the hotel stays top of mind long before the trip is booked. From Mexico City to the Upper East Side, one name, always.
Market representation · Media relations · Travel trade relations · Tastemaker & client outreach · Brand presence in MexicoWe've worked with
Every strategy we design is rooted in cultural understanding, refined storytelling and carefully curated connections.
Aman / Amomoxtli / Bruma / Careyes / Chablé / Costa Palmas / Exclusive Resorts / La Mamounia / Lutetia / One&Only Mandarina / One&Only Palmilla / Orchid House / The Mark
Benetton / Colectiva Concepción / Dodo / Elie Saab / EPK / Flabelus / Giopato & Coombs / H. Moissan / LERET LERET / Pomellato / RIMOWA / Yakampot
Aora / Aveda / Bumble and bumble / Caudalie / Izapa / PIAR / Sephora
Entre Expo / KENOZ Caviar / Luum / Tori Tori
We don't just tell stories.
We build the worlds they belong to.
Let's build something
that matters.
We believe the best partnerships begin with a conversation. Tell us about your brand, your ambitions and what comes next.
Start a conversation